SANTA MONICA, CA, June 17, 2024 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTC Pink: OLVI) today announced that subsidiary Olive Tree People and its waterless beauty grew 2,850% in the first year selling in the United States.   On June 7-8, Olive Tree People and the waterless beauty movement celebrated its first year in the U.S. where it experienced 2850% growth from Q1 2023 to Q1 2024.

Founder and CEO Thomas Lommel told more than 600 people from the waterless movement community at the 1st Anniversary Convention in Los Angeles that the company started in his garage in Venice, from which 40 packages were sent daily, and that in less than one year, this had increased to over 3,000 packages shipped per day. The company now operates several warehouses in Los Angeles from which thousands of packages are sent to U.S. customers every day, and the trend is still rising.

Lommel also reported that they started in March 2023 with fewer than 10 Waterless Beauty Consultants, and this number has increased to over 20,000 today.

“Based on the current figures for the first quarter of 2024, the sales of the company in its second year is projected to exceed $100 million dollars in the U.S. alone, and the company is expected to triple sales in 2025 with a planned upgrade to the Nasdaq.”

When Lommel, who developed his first product, the I01, over 20 years ago in his olive treehouse in the south of Spain, was asked about the potential of his waterless beauty movement, he replied, “If you explain to 10 people what we do differently and why our products are so successful, you will have the attention of at least 90%, and thanks to our 365-day guarantee, you will also have 9 sales. Most of them come back and buy more products.

“If you ask me how big the potential is for waterless movement in the U.S., I would say $56.6 billion because that is 90% of $62.97 billion, which is the size of the cosmetics market in the U.S.  People understand and love what we do and don't want to spend 70% on distilled water anymore. In addition, more and more people understand that the vitality of the raw materials plays an extremely important role in the products. The next generation of clean beauty is now bio-active and 70% water-free.  With over 150,000 waterless beauty consultants expected in the next 10 years, we will make a significant contribution to educating the beauty community in the U.S.,” Lommel concluded.

About Oliveda International, Inc. 
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.

In addition to the registered beauty brands, Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.

In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.

The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success.   Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com

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