Walmart Marketplace Accelerates Growth; Launches Category Expansion, Multichannel Solutions and Omnichannel Innovations for Sellers
Building More Than a Marketplace:
- Expansion of Premium Beauty, Pre-owned and Collectibles categories
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Introduction of
Multichannel Solutions to fulfill orders from any eCommerce site and enable easier product importsWalmart -
Launch of
Walmart LocalFinds for pickup and delivery from sellers’ physical stores - Advanced features to sell internationally, engage customers, participate in deal events and manage your business on-the-go
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The main stage of the Let’s Grow! 2024
“We’re executing strategic priorities at
Premium Beauty, Pre-owned and Collectibles
To offer more selection for customers and more opportunities for sellers,
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Premium Beauty:
Walmart is launching Premium Beauty onWalmart Marketplace through a new online experience. More than 20 new brands, including COSRX, T3 and Beachwaver, are featured in the initial assortment of skin care, hair care and hair tool products. Backed by custom storefronts and editorial content, Premium Beauty atWalmart creates an elevated, seamless brand experience. The expansion of Premium Beauty to Marketplace is the latest evolution ofWalmart as a top beauty destination and deepens customer trust through direct and approved sellers. -
Pre-Owned:
Walmart Marketplace is introducing Resold atWalmart , its first digital destination for cross-category and cross-condition pre-owned items from performance-managed sellers. With five million items from more than 1,700 sellers, the integrated assortment offers customers a growing selection of goods from luxury fashion and electronics to collectibles, sporting goods and more at the value they expect fromWalmart . By extending the life of these products, Resold atWalmart aligns with our commitment to make the more sustainable choice the everyday choice and builds on the success ofWalmart Restored, a collection of refurbished electronics and small appliances powered byWalmart Marketplace . -
Collectibles:
Walmart is enriching experiences for collectors, bringing customers new ways to secure highly sought after collectibles and connecting sellers to the rapidly growing market of enthusiasts shopping its aisles. In the Collector shop, sellers can now enable preorders to build customer anticipation for drops, including releases exclusive toWalmart . The experience adds pre-owned conditions for collectibles under Resold atWalmart . Eligible sellers can take advantage of 0% commission fees for collectibles and more throughOct. 31 , including action figures, dolls, trading cards, sports memorabilia, comic books, records and musical instruments.
Supercenters and Super Sellers: Unmatched Omnichannel Experiences
The combination of Walmart’s digital and physical channels is a force multiplier for
Earlier this year,
Unboxing New Fulfillment Solutions
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Multichannel Logistics: Walmart’s new Multichannel Solutions program allows sellers to use WFS to fulfill orders from any eCommerce site via Walmart’s supply chain.
Walmart will fulfill orders and manage returns while offering plain, unbranded packaging, fast, reliable shipping and competitive rates averaging 15% lower than the competition1.Walmart is launching the program onSept. 10 , in time for Holiday deliveries. -
Cross Border Fulfillment: Through its new
Walmart Cross Border import service for full-container-load shipments, WFS can now handle transportation of inbound goods from ports of origin inAsia directly to WFS facilities across theU.S.
Heading into Holiday with New Seller Solutions
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A reimagined Global Seller Center and new app provide seamless onboarding for eligible sellers in any market, so they can cross borders and go global by selling in the
U.S ,Mexico ,Chile andCanada . Sellers attending Let’s Grow! 2024 will be the first to access the new cross-listing capability and free translations. -
Walmart is waiving peak season storage fees for sellers who inbound their inventory to WFS fulfillment centers throughSept. 30 . Sellers are encouraged to send their inventory as early as possible to meet customer demand for Holiday deal shopping andWalmart events2. -
To help sellers scale their Holiday business,
Walmart Marketplace Capital is expanding to offer qualified sellers access to cash advances. This can be up to$5 million for any qualifying seller. -
Walmart is now rolling out a new Deals Dashboard that makes it easy for sellers to enroll items in Walmart’s popular deals events. The feature also provides sellers more data and insights to improve the quality of offers and make more deals available to customers during Holiday.
“Sellers are looking for a smart path for growth,” said
For more information, contact rebecca.thomason@walmart.com.
About
1 Fulfillment cost per item, on average.
2 Conditions apply. Sellers must inbound their inventory to WFS fulfillment centers by
View source version on businesswire.com: https://www.businesswire.com/news/home/20240827021499/en/
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