Chow Tai Fook Jewellery Group Unveils New Concept Store in Central Hong Kong, Advancing Brand Transformation Through Elevated Customer Experience
Source: EQS
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Celebrating Legacy, Delivering a Contemporary Retail Experience The new concept store meticulously showcases Chinese culture and exquisite craftsmanship, paying homage to the values which are deeply rooted in Chow Tai Fook’s brand. At the dawn of the brand’s 95th anniversary, the new concept store is a celebration of Chinese history and design, while infusing modernity across the collections and overall customer experience.
Located at 42-46 Queen’s Road, Central,
"The new store opening in
Transformative Retail Experience The new concept store, occupying 2,880 square feet of prime retail space on Queen’s Road, Central — one of
Sue brings over 30 years of experience in luxury retail design in
"Designing the store involved a complete brand reimagining, to invoke emotions of comfort and discovery in the customer,” Sue said. “We removed physical barriers to create an alluring atmosphere, with dedicated associates offering a bespoke experience for customers.” Distinctive wall features and graceful curves create a spacious and stylish atmosphere, while soft lighting and elegant wooden accents elevate the presentation of Chow Tai Fook’s jewellery, inviting patrons to perceive the pieces as true works of art in a welcoming environment.
Celebrate With Us The Group cordially invites everyone to celebrate this milestone for To enhance the celebratory experience, the Group is excited to launch an in-store exhibition from 10 to 24 September, showcasing selected artifacts that are steeped in history and reaffirming the Group’s commitment to showcasing Chinese artistry and cultural heritage to the world.
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Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The Group’s long-standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value and authenticity.
As a leading Chinese jeweller, the Group believes in blending contemporary cutting-edge designs with traditional techniques to create jewellery that can be passed down from generation to generation. Every collection is thoughtfully conceived and crafted to reflect the stories of our customers, celebrating the special moments in their lives. Committed to growing alongside our customers, the Group embraces a spirit that aspires to inspire and captivate generations to come, weaving the story of CHOW TAI FOOK into the fabric of their lives.
Offering a wide variety of products, services and channels, the Group’s brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including
The Group is committed to delivering sustainable long-term value creation for its stakeholders by enhancing the quality of earnings and driving higher value growth. With an extensive retail network of nearly 8,000 stores across
Media Enquiries: Associate Director, Investor Relations and Corporate Communications Tel: (852) 3115 4402 Email: haideng@chowtaifook.com
Senior Manager, Investor Relations and Corporate Communications Tel: (852) 3115 4403 Email: ackychan@chowtaifook.com
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