Air Canada Appoints Firas Al Osman as Chief Digital Officer

Sep 10 2024 14:00 BST

MONTREAL , Sept. 10, 2024 /CNW/ - Air Canada today announced the appointment of Firas Al Osman as the airline's first Chief Digital Officer effective September 9, 2024.

In this new role, Mr. Al Osman will be responsible for the development and implementation of a comprehensive digital transformation strategy at Air Canada. Key areas of focus will include enhancing the customer experience and driving efficiency and innovation, as well as improving operational processes and performance.

"I am thrilled to welcome Firas to Air Canada and look forward to working with him on the exciting projects already underway at the airline to improve the customer experience and efficiency initiatives in our operations. As we continue to evolve in an increasingly digital world, Firas's extensive experience in digital strategy, technology, and innovation will be accelerate our team's efforts to deliver a superior customer experience and achieve our strategic goals", said Mark Nasr, Executive Vice President, Marketing & Digital and President, Aeroplan.

Mr. Al Osman joins Air Canada from a leading professional services organization, bringing with him a wealth of experience leading the development and execution of large-scale digital transformation programs for major organizations across several industries including airlines, financial services, insurance, and healthcare.

Air Canada is committed to enhancing its digital capabilities and providing a seamless and engaging experience across all customer and employee touchpoints. Mr. Al Osman's appointment marks a key step forward in the airline's ongoing efforts to be a leader in digital innovation within the travel and loyalty industries.

About Air Canada

Air Canada is Canada's largest airline, the country's flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada's Aeroplan program is Canada's premier travel loyalty program, where members can earn or redeem points on the world's largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada's passenger and freighter aircraft. Air Canada aims to achieve an ambitious net zero emissions goal from all global operations by 2050. Air Canada shares are publicly traded on the TSX in Canada and the OTCQX in the US.