New National Guacamole Day Survey Reveals Guacamole as a Key Part of Football Game Day Rituals
WHOLLY® GUACAMOLE finds that 50% of football fans say their go-to snack on game day includes guacamole or other types of dips
The custom survey of more than 2,200 football fans conducted by
Additional results specific to game day snacking include:
- Knowing that football fans can be superstitious, the survey also found that the top game-day rituals include:
- Eating the same food (31%)
- Sitting in the same position (29%)
- Wearing the same clothes (28%)
- What's more, 40% of all guests surveyed are more likely to watch a football game with friends if they like the snacks being served, second only to the team playing, of course (74%).
- But generational preference does play a role – Americans ages 18-34 confirmed they are more likely to watch a football game if they like the snacks (62%) versus ages 55 and up (19%) who place more emphasis on the teams playing.
- In the continued battle of salty versus sweet, 67% of football fans admit to stress-eating salty items like chips and guacamole, compared to sweet items like candy, during particularly intense plays.
But, what's America's game plan for a winning menu?
- When it comes to serving snacks during a football game, 60% of Americans prefer to purchase pre-made items from the grocery store versus making items on their own.
- To no surprise, Americans named taste as critically important when selecting their favorite food for game day (58%).
- "Easy to make or pick up from the store" was the next most important (26%).
"Rituals are a huge part of the football fan experience, and America's obsession with avocados makes guacamole the standout in any starting lineup," said
WHOLLY® GUACAMOLE stays ready when you are, whether you're hosting a watch party or cheering on your team alone. While most football fans watch games weekly (52%) with the people they live with (48%), nearly a fourth of Americans watch by themselves (22%). WHOLLY® products offer guacamole in two sizes, Minis and Bowls, to cater to both individual fans and a rowdy crowd.
WHOLLY® GUACAMOLE is available at your local grocery retailer, including Kroger, Meijer, Food Lion and more. To learn more about WHOLLY® GUACAMOLE products, visit www.eatwholly.com and follow the brand on Facebook, Instagram and TikTok.
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The WHOLLY® brand, leader in ready-to-eat avocado products*, is best known for WHOLLY® GUACAMOLE, America's No. 1 branded refrigerated guacamole, and WHOLLY® AVOCADO. Known for food safety and quality, all WHOLLY® products are made with hand-scooped Hass avocados and are gluten free with no preservatives added. High-pressure technology (HPT) is used to help extend the shelf life of the products and maintain the avocado's delicious flavors and nutrients while eliminating potentially harmful bacteria. The WHOLLY® brand is part of
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