Global Technology Demand Reaches Record High in Q4, Fueled by AI, ISG Index™ Finds
Combined market ACV up 16% in Q4, to record
Managed services ACV essentially flat in Q4
ISG forecasts 20% growth for XaaS, 2.1% growth for managed services in 2026
Data from the ISG Index™, which measures commercial outsourcing contracts with annual contract value (ACV) of
All the growth in this year’s fourth quarter came from record spending on cloud-based software and services (XaaS). The XaaS market had its best quarter ever, generating
“Spending on cloud, software and consumption-based services continues to drive the overall market, with strong demand for AI at its core,” said
The managed services market, meanwhile, was essentially flat in the fourth quarter, generating
During the fourth quarter, 727 managed services contracts were awarded, down 2.5 percent from the prior year. Among them were 6 mega-deals (contracts with annual value of
“While managed services growth was constrained in 2025, there are positive signals that bode well for the longer term,” Hall said. “Deal durations are up 14 percent while TCV (total contract value) is up 8 percent for the full year, as enterprises focus on hyper transformation aimed at delivering cost savings and greater efficiency through AI. Such broadscale transformation takes time.”
Full-Year Results
Combined market ACV for the full year was a record
The ACV of cloud-based services reached a record
Managed services ACV grew 1.3 percent, its slowest growth rate since 2020, to a record
A total of 2,954 managed services contracts were awarded in 2025, up slightly (0.5 percent) from the prior year. Among them were 28 mega-deals, down from 32 in 2024. Meanwhile, the number of new-scope awards (2,058) was up 6 percent and new-scope ACV (
“Overall, 2025 was a solid year for the outsourcing market. Growth was concentrated in cloud, infrastructure, engineering and AI-related demand, while more traditional, labor-centric services remained under pressure,” Hall said.
2026 Forecast
For the full year, ISG is forecasting 2.1 percent revenue growth for managed services, and 20 percent revenue growth for cloud-based software and services (XaaS), the latter supported by continuing cloud migration, AI adoption, cybersecurity investment and platform-led consumption.
“As we look ahead to 2026, the market enters the year with both opportunity and constraint,” said Hall. “From a macro perspective, enterprises are navigating policy uncertainty around tariffs, continued weakness in
“At the same time, AI is reshaping demand faster than managed services economics are adapting. AI continues to accelerate growth in cloud, infrastructure and platforms, while putting pressure on traditional labor-based pricing and margin structures in managed services.”
About the ISG Index™
The ISG Index™ is recognized as the authoritative source for marketplace intelligence on the global technology and business services industry. For 93 consecutive quarters, it has detailed the latest industry data and trends for financial analysts, enterprise buyers, software and service providers, law firms, universities and the media.
The 4Q25 Global ISG Index results were presented during a webcast today. To view a replay of the webcast and download presentation slides, visit this webpage.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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