New HFS Research and Tech Mahindra Report on Generative AI Adoption Finds Most Significant Risk is Doing Nothing
New Report: Stop Dreaming and Start Doing—Your Practical and Urgent Guide to Winning with GenAI reveals the transformative potential of GenAI for enterprise, revealing important findings:
- 90% of enterprise leaders consider GenAI a strategic priority, and essential for staying competitive.
- GenAI will be integrated into IT programs within the next 12-18 months, with 39% expecting it in more than half of their IT initiatives.
- Only 35% of respondents are actively implementing GenAI, 36% are working on POC or pilot stage, while 17% are still in the planning stages.
- About a third of businesses currently possess a practical “doer” mindset for GenAI adoption, while the rest are still in the planning or “dreamer” stages.
The survey-based study, including a series of intensive interviews, of 260 enterprise leaders with GenAI experience across
The report emphasizes that adopting a proactive "doer" mindset can propel enterprises beyond proof-of-concept (POC) stages and pilot projects, enabling full operational deployment of GenAI. Compared to those still in planning stages, enterprises embracing this approach are five times more likely to achieve functional GenAI deployment, showcasing tangible benefits of practical strategies.
Furthermore, the report urges enterprise leaders to grasp GenAI's substantial potential while managing associated risks, costs, and compliance considerations. It stresses the urgency of proactive engagement in a rapidly evolving technological landscape, reinforcing the message: "Stop dreaming, start doing."
According tothe study’s author,
Other insights from the study include:
- Close to 2/3 of “Doers” are investing in new sources of value and operational improvements.
- Accelerating adoption of GenAI will come down to clarity on ROI, addressing risk, and getting data and people prepared.
- A practical approach to business value, cost, and technical expertise and support were ranked as the top three most important attributes when engaging with GenAI and AI service providers.
- “Dreamers” are nearly 50% more likely to seek a strategic vision from service providers, while doers demand critical delivery capabilities and a willingness to share risks and rewards.
About Tech Mahindra
Tech Mahindra (NSE: TECHM) offers technology consulting and digital solutions to global enterprises across industries, enabling transformative scale at unparalleled speed. With 145,000+ professionals across 90+ countries helping 1100+ clients, TechM provides a full spectrum of services including consulting, information technology, enterprise applications, business process services, engineering services, network services, customer experience & design services, AI & analytics, and cloud & infrastructure services. It is the first Indian company in the world to have been awarded the Sustainable Markets Initiative’s
About
HFS is a leading global research and analysis firm trusted at the highest levels of executive leadership. Our mission is to help our clients—major enterprises, tech firms, and service providers—tackle challenges, make bold moves, and bring big ideas to life by arming them with accurate, visionary, and thought-provoking insight into issues that impact their business. HFS analysts and strategists have deep, real-world experience in subjects they cover. They’re respected for independent, no-nonsense perspectives based on thorough research, demand-side data, and personal engagements with industry leaders. Visit www.hfsresearch.com.
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