Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada, Highlighting the Benefits of Laser Projection to Enhance the Moviegoing Experience
Laser by Barco exhibitors include
The campaign is now live in movie theaters with Barco Laser Projection across the
The campaign includes an all-new global cinema trailer that will run on-screen prior to the start of each movie, showcasing the cinematic brilliance laser projection technology brings to theaters, including brighter, crisper on-screen images and an increased color gamut. Additional assets include the launch of a new moviegoer website, in-lobby displays, digital banner ads, creative social media campaigns, and Laser by Barco branding throughout the customer journey in theaters.
"This campaign was developed to make the benefits of laser projection technology accessible and relatable to every moviegoer," said
"Since its launch, laser projection has been rapidly adopted in theaters worldwide," added
In addition to the unparalleled visual benefits, Laser by Barco is an environmentally responsible solution, consuming as much as 70% less energy than the standard Xenon lamp-based projector. Laser technology has a smaller carbon footprint overall, with less heat dissipation, lower HVAC needs, the elimination of waste from consumables and lamp disposal, and a longer lifespan.
For more information on "Laser by Barco," visit https://www.laserbybarco.com/
About Barco
Barco, headquartered in Kortrijk (
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