A Testament to Over 100 Years of American Craftsmanship
ST. LOUIS--(BUSINESS WIRE)--Aug. 22, 2024--
Allen Edmonds, a lead brand in the Caleres (NYSE: CAL) portfolio and the largest men’s luxury shoe brand consistently handcrafting shoes in America, proudly announces the launch of The Reserve Collection. This exclusive capsule is the pinnacle expression of the art of American shoemaking and reflects Allen Edmond's commitment to quality and craftsmanship for over a century.
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The highest quality, handcrafted American shoes ever made in Port Washington, Wisconsin - the Allen Edmonds Reserve Collection. Lensed by Cliff Watts, styled by Maryam Malakpour, and beautifully presented on Sean O’Pry. (Photo: Business Wire)
“The Reserve Collection demonstrates our belief in the power of the Allen Edmonds brand and commitment to raising the bar on American Luxury. By championing American craftsmanship, deepening our focus on sustainability, elevating and expanding our market presence, we are ensuring that Allen Edmonds will continue to lead as an iconic American heritage luxury brand,” said Jay Schmidt, president and CEO of Caleres.
The Reserve Collection celebrates Allen Edmonds' unwavering devotion to American artisanship. Each Reserve Collection pair is meticulously handcrafted in the Port Washington, Wisconsin, factory by the nation's most skilled makers, using only the finest leathers. Inspired by the brand’s rich archives, every shoe undergoes a rigorous process that includes hand-stitching, staining, and painting to achieve the perfect patina. The use of revitalized heritage machinery adds signature wheeling details on Goodyear welts, while modernizing legacy lasts for a contemporary fit.
Produced in limited quantities, The Reserve Collection features eight distinctive styles, including brogues, loafers, cap-toes, and derby boots, with retail prices starting at $800 to $3,000 for rare leathers. In line with the brand’s long-standing belief that quality is the original form of sustainability, these shoes are designed to endure and can be revitalized through the Allen Edmonds signature Recraft program.
Founded in 1922, Allen Edmonds has always championed the belief that the traditional way of making shoes is the best way. This philosophy is vividly demonstrated in The Reserve Collection.
The Reserve Collection will be supported by a dedicated campaign titled “An Exhibition of Distinction,” photographed by Cliff Watts and featuring American model legend Sean O'Pry. The Reserve Collection will be available in September at select retailers, including Bergdorf Goodman, Nordstrom, and Allen Edmonds stores across the country,
For more information, please visit AllenEdmonds.com.
Imagery courtesy of Allen Edmonds
About Allen Edmonds
Celebrating 100 years in 2022, Allen Edmonds is a U.S.-based manufacturer of premium men’s footwear and accessories crafted in the USA, using only premium leathers via a 212-step process. Allen Edmonds dress and casual shoes are a timeless and sophisticated representation of American style. To ensure they can be worn for a lifetime or passed down as an heirloom, the brand offers shoe recrafting services from its Port Washington, Wisconsin, factory, which has saved over 500,000 pairs of shoes from landfills over the last ten years.
About Caleres
Caleres is a market-leading portfolio of global footwear brands that includes Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer and Vionic. Our products are available virtually everywhere - in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is our more than 140 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great… feet first. Visit caleres.com to learn more about us.
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Allen Edmonds Press Contact:
The Right Now
allenedmonds@therightnow.co
Source: Caleres
