Company Announcements

One lucky home cook will win $50,000 as Pillsbury enlists Mama Kelce to host the 52nd iteration of the historic contest celebrating “Holiday Family Favorites” and bringing loved ones together around the table

MINNEAPOLIS--(BUSINESS WIRE)--Aug. 28, 2024-- The Pillsbury Bake-Off™ Contest is back for the 52nd iteration, and this time the Doughboy is enlisting help from one of Pillsbury’s biggest fans Donna Kelce to celebrate family-favorite holiday dishes and the memories that make them special. Home cooks and bakers nationwide can take their creations from their kitchens to this iconic competition for an opportunity to win the ultimate stamp of approval from Mama Kelce and a celebratory “Hoo, Hoo!” from the Doughboy, along with a grand prize of $50,000.

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The Pillsbury Bake-Off™ Contest is enlisting Donna Kelce to host this year’s contest to find the best holiday family-favorite recipes. (Photo: Business Wire)

Kelce, a lifelong baker and holiday host, knows a thing or two about whipping up tasty bites for the whole family to enjoy. Her football-loving family can’t get through the holiday season without enjoying multiple batches of Mama Kelce’s Dinner Rolls, her famous crescent roll recipe that’s based on the 1969 Pillsbury Bake-Off™ Contest winning recipe, Pillsbury’s Magic Marshmallow Crescent Puffs. Her sons have said the rolls — a blend of cinnamon-sugar and a flaky Pillsbury crescent crust — are a must-have and guaranteed to vanish from the table as quickly as they’re made.

“There’s something so special about a recipe that stands the test of time and brings joy to the table every holiday season,” said Kelce. “I’ve been baking my family’s favorite holiday dish for decades. I can’t wait to see other families submit their best holiday dishes to this year’s Pillsbury Bake-Off™ Contest and am looking forward to finding new inspiration for my own family holiday meals!”

From traditions to viral trends, the Pillsbury Bake-Off™ Contest has held a special place in hearts (and ovens!) nationwide since its introduction in 1949. Over the years, the contest has inspired bakers to bring their best dishes from home kitchens across the country.

“During each Pillsbury Bake-Off™ contest, we love to see Pillsbury fans sprinkle their creativity into home-baked recipes that they share with loved ones,” said Gini Mines, Pillsbury Brand Experience Senior Manager. “With Donna’s beloved recipe and home baking skills and the Doughboy’s trusted approval, the hosts are a winning duo, and we can’t wait for them to uncover our fans’ best holiday family-favorite recipes this season.”

To participate in this year’s Pillsbury Bake-Off™ Contest, visit Pillsbury.com/Bake-Off-Contest now through September 30. Check out the full rules and submit an original family favorite recipe at Pillsbury.com/Bake-Off-Contest for a chance to win one grand prize of $50,000. Winners will be announced in November – just in time to brag to guests at the holiday dinner table.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S.$20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1 billion. For more information, visit www.generalmills.com.

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General Mills
Media Line; Media.Line@genmills.com

Edelman
Ali Barzyk; Ali.Barzyk@edelman.com

Source: General Mills