IAS APPOINTS MARC GRABOWSKI AS CHIEF OPERATING OFFICER AND SRISHTI GUPTA AS CHIEF PRODUCT OFFICER
Grabowski, previously the Global Vice President of
"We are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners," said
Grabowski brings extensive leadership and experience across the demand and supply sides of the advertising industry. He joins IAS from
"IAS's focus on data integrity and its trusted AI-backed technology, along with the company's capabilities in social media, the open web, Connected TV (CTV), and other emerging channels makes this an exciting opportunity," said Grabowski. "I'm excited to offer my experience in strategy and execution to IAS's strong bench of talent to drive superior results for our customers and partners."
Gupta is a seasoned executive and visionary product leader, with a track record of delivering growth in both B2B and B2C products across various advertising channels, including CTV. Most recently, she served as Chief Product Officer at Rokt, an e-commerce technology company, where she was responsible for delivering a highly relevant and performant experience across billions of e-commerce transactions. Before joining Rokt, Gupta was the Director of Ads Measurement at Amazon where she spearheaded the creation of cross-channel measurement products. Earlier, she held the role of President and General Manager for IRI's Digital and Media Solutions.
"As marketers look to maximize return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility," said Gupta. "I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS's mission of delivering trust and transparency in digital media quality."
To learn more about other recent updates at IAS, visit https://integralads.com/about-ias/newsroom/.
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