Atkins Unveils "Atkins Way" Campaign with Rob Lowe, Highlighting New Product Innovations for Weight Wellness
By implicitly and insightfully acknowledging the feelings of isolation and frustrations that many experience,
Atkins Strong High Protein Shakes offer 30 grams of protein and 7 grams of prebiotic fiber per serving, available in creamy Milk Chocolate, Vanilla, and Chocolate Peanut Butter flavors. Each are gluten-free, low-glycemic, keto-friendly and contain only 2 grams of net carbs and 1 gram of sugar per serving.
The Coffee House Collection Latte Meal Bars are a first-of-its-kind, providing as much caffeine as a cup of coffee, while ultimately satisfying sweet cravings. Made with real coffee, bars are available in Mocha and Vanilla Latte flavors, each offering 15 grams of protein, 2 grams of sugar, 4 net carbs, and 15 grams of fiber to keep energy levels up throughout the day.
Atkins Endulge Truffles: All Truffle, Without the Trade-Offs
Atkins Endulge Truffles are a guilt-free indulgence – available in Milk and Dark Chocolate varieties, they feature a velvety ganache center, covered in a thin layer of chocolate. With only 2 grams of net carbs per serving, Atkins is the only low-carb, low-sugar truffle option on the market. Made to be enjoyed at home or on-the-go, these truffles are the perfect way to satisfy that sweet craving.
Atkins Endulge Gummy Bears: Bursting with Flavor, Not Sugar
Atkins Endulge Gummy Bears have <1g of sugar and 2 net carbs and are available in Regular and Sour varieties. These gummy bears provide a delightfully sweet and sour treat that aligns with a balanced lifestyle – the
"At Atkins, we aim to meet consumers where they are at every step of their weight-wellness journey," said
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Atkins Strong High Protein Shakes,
For more information, please contact:
laurie.shulmanderousseau@mslgroup.com
About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colo., is a highly-focused food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, sweet and salty snacks and confectionery products marketed under the Atkins™, OWYN™, and Quest™ brands Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with investment opportunities in the snacking space and broader food category. Simply Good Foods aims to lead the nutritious snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Please visit http://www.thesimplygoodfoodscompany.com.
About the Atkins™ Brand
Over the past 50 years, the Atkins brand has become an iconic American brand rooted in the nutritional principles of reduced sugar and carbohydrates, with optimal protein and good fats. Grounded in science and more than 100 clinical studies, the Atkins lifestyle has helped millions of people achieve their personal weight management and health goals. Atkins portfolio of products includes nutritional bars, ready-to-drink shakes, confectionary treats, and snacks to support the Atkins lifestyle, with free access to all of our tools, such as the website, 1600+ recipes, meal planner, mobile app, community forums, and more. Atkins products are available online at Atkins.com, through e-commerce, and in more than 43,000 locations throughout the U.S. and internationally. To learn more about Atkins, visit www.atkins.com.
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