The Colorful Collaboration is Inspired by Chen’s Family’s Love of Reading
BROOKLYN, NY--(BUSINESS WIRE)--Sep. 5, 2024--
Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today a collaboration with Eva Chen. The fashion tastemaker and mother of three has written nine acclaimed children’s books, including The New York Times’ best seller Juno Valentine andthe Magical Shoes and I Am Golden. Chen’s family’s love of reading influenced the designs of her new 34-piece children’s assortment for West Elm which features furniture, textiles, lighting and decorative accessories.
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Eva Chen + West Elm Kids (Photo: West Elm)
“Eva has fantastic taste and is acutely aware of what parents want for a kid’s room: products that are highly functional while maintaining great style,” says Day Kornbluth, President of West Elm. “She is also kind, collaborative and a pleasure to work with.”
Select items within the new Eva Chen for West Elm collaboration were fashioned specifically to store children’s books and to encourage reading. The Lofted Bed features a reading nook, the Chair and a Half sits two comfortably and the Tent Floor Cushion provides a cozy spot to curl up with a good book. The Arched Reading Bookcase sits perfectly low for children to easily select their book of choice.
Chen states, "There are nods to literacy and the love of books woven throughout. The Arched Reading Bookcase is intended for kids to literally kick up their feet and read. The capsule is a little bit quirky, not centered around being too perfect and ultimately super livable.”
Additional key items in the new Eva Chen for West Elm collection include the Play Table and Stool Set ($549), the Save-As Storage Shelf ($599), the Playful Shapes Rug ($399) and the Rolling Art Easel ($249).
To learn more about Eva Chen + West Elm Kids please visit: www.westelm.com/evachen
The new Eva Chen collection will be available for purchase in Canada beginning on September 5th at www.westelm.ca/evachen
Be the first to see the new collection by following @westelm and @evachen212
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s products, representing distinct merchandise strategies — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our loyalty and credit card program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India, as well as e-commerce websites in certain locations. We are also proud to be a leader in our industry with our values-based culture and commitment to achieving our sustainability goals. Our company is Good By Design — we’ve deeply ingrained sustainability into our business. From our factories to your home, we’re united in a shared purpose to care for our people and our planet.
ABOUT WEST ELM
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and space through creativity, style and purpose. We create original, modern and affordable home decor, and curate a global selection of local, ethically sourced and Fair Trade Certified™ products available online and in 100+ stores worldwide.
We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
ABOUT EVA CHEN
Eva Chen is a trailblazing author, style influencer and former editor with a rich background in fashion and beauty. She was the editor-in-chief at Lucky magazine and held key editorial roles at Teen Vogue and Elle. Chen is currently the Vice President of Fashion Partnerships at Instagram. She is also a bestselling children's book author, known for her empowering Juno Valentine series. With a large social media following, she continues to influence the industry with her authentic voice and trendsetting insights.
Follow Chen on Instagram, Facebook and Threads at @evachen212.
WSM-PR
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Jess Ward
Jward11@wsgc.com
Source: Williams-Sonoma, Inc.
