e.l.f. X Tinder Turn Up the Heat with New Collaboration Inspiring Singles to ‘Face the First Date’
Gen Z’s No. 1 cosmetics brand* and the world’s most popular dating app force multiply for limited-edition product drop.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240909740358/en/
e.l.f. X Tinder launch new “Put Your e.l.f. Out There” limited-edition collaboration. (Graphic: Business Wire)
The collaboration is a perfect match, integrating e.l.f.’s passion for beauty with Tinder’s unrivaled access to new possibilities.
A recent study** found that over 1 in 3 (35%) of surveyed singles see first dates as the perfect opportunity to experience new makeup looks, making this collaboration a natural fit for those eager to explore fresh looks while sparking new connections.
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” said
“Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best,” said
The collection includes confidence-boosting makeup products to help singles face the first date. Embodying a perfect match between e.l.f.'s signature boldness and Tinder’s mission to inspire real connection by making dating fun and easy, the limited-edition kit delivers on e.l.f.’s commitment to the community by offering premium products at an extraordinary value.
The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection (
Tinder Box:
All Slick No Ick: Face Primer
Set-Uationship: Setting Mist
Flame Changer: Makeup Bag
The It’s a Match!™ Stick Lippies are a new innovative product featuring single-use lipstick matches for convenient application. It’s a Match!™ Stick Lippies (
In addition to the product collaboration, the brands have created a comedic campaign video that shows how a bold look can help with pre-date nerves and inspire confidence. Capturing the trials and spirals of modern dating woes, the video features television personality and social-media influencer
These red-hot, limited-edition beauty products will be available at elfcosmetics.com and eflcosmetics.co.uk – in the
Beauty Squad members in the
This collaboration will also be available for the first time via DashMart, a new type of fulfillment platform and store brought to you by DoorDash that offers businesses a new channel to reach customers. Availability will be in select US cities, fueling accessibility for the community with same-day delivery in
About
About Tinder
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe™”.
Tinder is a registered trademark of
*Piper Sandler Taking Stock With Teens® survey spring 2024
**The research was conducted by Censuswide on behalf of Tinder and e.l.f. , with 4,001 single daters, aged 18+ across the
***Beauty Squad members eligible for the Tinder Gold promotion must be 18+ and a resident of
View source version on businesswire.com: https://www.businesswire.com/news/home/20240909740358/en/
Media Contacts:
e.l.f. Beauty Corporate Communications Inquiries:
jbudres@elfbeauty.com
Consumer Media Inquiries:
brittany@weareshadow.com
Business Media Inquiries:
elf@5wpr.com
Tinder Media Inquiries:
press@gotinder.com
Source: