Sensormatic Solutions Collaborates With pass_by to Enhance Shopper Mobility Insights Beyond the Store
- pass_by’s AI-powered shopper mobility datasets complement existing operational analytics to elevate retailers’ understanding of consumer traffic and behaviors through their paths to purchase
NEUHAUSEN,
“Sensormatic Solutions is committed to providing our retail customers with access to the most advanced, accurate and innovative analytics tools; when it comes to shopper mobility insight, that’s pass_by,” said
Through this collaboration, Sensormatic Solutions offers pass_by’s plug-and-play competitive retail insights platform, almanac, to complement and integrate with retailers’ current traffic insight solutions. The platform is supported by pass_by’s shopper mobility data, which provides historical and predictive insights into any
Shopper Mobility insights guide strategic investments and initiatives throughout retail enterprises, helping retailers to:
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Foster operational excellence. Analyzing foot traffic patterns can help retailers optimize staffing, floor design and more to remove friction during peak hours. These insights can help retailers anticipate product demand with more precision to streamline supply chain processes.
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Benchmark stores and understand competitive chains. almanac allows retailers to understand visits to any
U.S. -based store, helping them to benchmark against owned stores or competitive performance, view year-over-year trends and glean insights into profiles of store visitors. - Determine the most advantageous locations for expansion. Shopper demographics and psychographics can help retailers looking to grow their footprints by identifying prime locations for ideal foot traffic volume and profitability. It also allows retailers to analyze behavior within neighborhoods, cities, states or regions, which can help strengthen business cases for expansion into new areas as well as identify cannibalization and understand the impact of opening and closing stores.
“For some time, understanding visits and visitors to stores has been the purview of floor managers, merchandising directors and other operational leaders,” said
To learn more about Sensormatic Solutions and pass_by’s shopper mobility analytics offerings, visit sensormatic.com/shopper-insights/shopper-journey/shopper-mobility.
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About Sensormatic Solutions
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About pass_by
pass_by is the most advanced AI-powered foot traffic platform providing access to insights into any retail store. Our platform delivers historical and predictive visit data, visitor demographics, and competitor performance, empowering retailers to benchmark, strategize, and grow with speed, precision and effectiveness. Learn more at passby.com/retail.
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Madison.southall@jci.com
pass_by
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Source: Sensormatic Solutions