LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact
New features in the
According to a commissioned study conducted by
Leveraging the world’s most robust collaboration ecosystem, LiveRamp’s platform helps customers create business value through their data and unlock new opportunities by maximizing their partnership networks with partnerships.
The new platform features improve performance across these areas:
- Instantly build a first-party identity graph to grow insights and revenue via Identity Engine: Companies can more easily stitch together and resolve all of their own first-party data back to an individual, based on their own rules, reducing what was a complex process to hours. This enables clients to more accurately activate, measure, and optimize across all consumer experiences, driving strong marketing ROI.
- Operate with greater speed and efficiency to expedite consumer insights and ecosystem activation: New platform optimizations enable customers to more quickly activate and generate insights across LiveRamp’s collaboration network of hundreds of partners. This now includes the ability for customers to directly activate with Google’s Display & Video 360 PAIR (Publisher Advertiser Identity Reconciliation), via self-service.
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Accelerate clean room value through new standardized query library: Brands, media networks, and platforms can now unlock immediate value from their
LiveRamp clean room investments through enhanced standardization, taking advantage of top use cases across the largest network for collaboration partners. Clients can get started with a new partner within hours, unlocking immediate access to insights, saving valuable time, and driving faster, more efficient outcomes.
“LiveRamp maintains strong relationships with our customers and takes their feedback into close consideration, helping us to continuously improve our product and drive the results customers need. As we continue to evolve our Data Collaboration Platform, our goal has been to shift customers’ time-to-value to days, and even hours, in order to help them immediately realize the transformational promises of data collaboration, make adjustments to their strategies, then drive even greater returns. With the ability to gain value in such short times, customers starting data collaboration gain significant advantages, and are able to strengthen their collaboration networks to drive even more value,” said
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Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to
View source version on businesswire.com: https://www.businesswire.com/news/home/20241003404783/en/
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