Topgolf Callaway Brands Launches Beginner-Friendly Golf Equipment Site, Topgolf Shop
The website features golf clubs, balls and accessories for beginner golfers
"Making golf less hard and more fun for Players has always been the goal at Topgolf, and Callaway's expertise in the golf equipment space helps bring this to life for Players transitioning from the bay to the course for the first time," said Topgolf CEO
With 3.4 million "first-time-on-course" golfers in 2023, only 25% of beginner golfers stayed in the game long-term according to the
"We are thrilled to support new golfers by providing high-quality equipment as they start their journey in golf," said President of Callaway Golf
Topgolf Shop Details
Topgolf Shop is designed to be user-friendly in look, feel and ease of use, guiding Players seamlessly on their journey to becoming on-course golfers. The website includes multiple features to achieve this, including:
- A simple survey that guides Players through the gear recommendation process. Questions pertaining to left or right-handedness, height, swing speed and usage intentions help calculate the best equipment option in less than a few minutes. Players are then served beginner Callaway club set suggestions that best serve their needs and goals.
- Access to valuable information and convenient resources for enhancing golf skills, including the ability to book lessons or reserve a bay at Topgolf venues to practice with new equipment.
- Straightforward navigation of the site allows Players to peruse individual products for purchase. These products, which appeal to all skill levels, include the four main items needed to tee off:
- Callaway Complete Golf Club Sets for Men, Women and Juniors
- Golf balls in a variety of colors and designs
- Golf gloves
- Golf tees
Additional product offerings will be rolled out through the end of the year, including special edition Chrome Tour golf balls, Ogio accessories, Topgolf-branded accessories and exclusive golf equipment only available on Topgolf Shop.
Check out topgolf.shop today - happy shopping, Players!
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SOURCE Topgolf