Company Announcements

ICE-Q Gameplay Intelligence System, a Revamped Franchise Mode, Overhauled Presentation, and New HUT Innovations Deliver a Next-Generation Hockey Experience

Watch the Official Gameplay Trailer HERE

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 4, 2024-- Electronic Arts Inc. (NASDAQ: EA) sets a new standard in hockey authenticity with EA SPORTS™ NHL® 25, now available worldwide on PlayStation®5 and Xbox Series X|S. The new ICE-Q gameplay system gives players the time and space to control every inch of the ice, bringing a whole new level of hockey intelligence to EA SPORTS NHL. Plus, a revamped Franchise Mode, overhauled presentation with the all-new Grudge Match system as well as the integration of SAPIEN Technology improving character likenesses, NHL 25 is the truest representation of the sport.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241004797955/en/

BUILT DIFFERENT: EA SPORTS™ NHL® 25 WITH ICE-Q NOW AVAILABLE WORLDWIDE (Photo: Business Wire)

“EA SPORTS NHL 25 brings an unparalleled level of intelligence to the franchise with the introduction of ICE-Q,” said Chris Haluke, Senior Producer for EA SPORTS NHL. “Whether it's creating time and space in gameplay with ICE-Q or leading the front office with the revamped Franchise Mode, this year’s game offers a truly immersive NHL experience that will appeal to veterans of the game and Chel rookies alike.”

EA SPORTS NHL 25 launches today with an array of exciting new features:

• ICE-Q is True Hockey Intelligence: Built on a new logic-driven animation system, ICE-Q responds to contextual events on the ice with unprecedented authenticity. Next-Gen Vision Control, Empowered AI and Reactive Actions provide the foundation of Chel’s gameplay overhaul, while Skill-Based One Timers create authentic gameplay tension as offensive excitement and expectation mix with defensive concern and anticipation. Learn more about the all new features in the deep dive trailer here and the blog post here.
• Revamped Franchise Mode: Franchise Mode gets a revamp in NHL 25. Starting with the Franchise hub, streamlined navigation gives players access to new, relevant and easy-to-digest information. Contract clauses and trade protection now add to the authenticity, giving players insight into what happens during negotiations. Plus, new conversation functions enhance negotiations, making promises, waivers, and counters a faster, more intuitive process. Learn more about the revamped Franchise Mode in the deep dive trailer here and the blog post here.
• Immersive Presentation Updates: Hockey is not only built different in NHL 25, it looks different. The new Grudge Match System tracks the history of matchups between teams across online and offline modes. In-game characters have received an impressive visual overhaul with the introduction of SAPIEN Technology, and the new Infinite Camera System completely revamps replays with increased variety and authenticity of angles. The Hypestage introduces a universal 3D platform that produces dynamic and immersive storytelling moments during key games and live events throughout the year. Learn more about the improved presentation with the blog post here.
• Hockey Ultimate Team Innovations - The new Wildcard Mode implements unique rulesets per competition cycle — like different salary cap systems, having a specific number of players from a particular team or nation, and more. Plus, with the new HUT XP Progression System, all of the XP earned in Squad Battles, Rivals and Wild Card are combined into a single progression path. Learn more about the improvements to HUT in the deep dive trailer here and the blog post here.
• New WOC Live Events Structure - An updated World of Chel Live Event Structure and schedule gives players a new way to take the ice. A new playlist structure keeps game mode selections feeling fresh, along with new competitive tournaments and rewards, metas, and design-driven themes, and the ability to view all current and past offerings in WOC.

These features and more are available now in EA SPORTS NHL 25, with more post-launch content to be announced soon.

Developed by EA Vancouver, EA SPORTS NHL25 is rated E10+ and is now available globally on PlayStation®5 and Xbox Series X|S. Also available now, the EA SPORTS NHL 25 Deluxe Edition includes 4600 NHL Points, HUT NHL Player Pack, HUT “Hockey is Family” Objectives Choice Pack (x2, 82 OVR), HUT Cover Athlete Choice Pack (85 OVR, 1 of 8), HUT Wildcard Starter Choice Pack (84 OVR, 1 of 6), WOC Battle Pass XP Boost (x2), and Exclusive WOC Player Set. For more information on EA SPORTS NHL, visit https://www.ea.com/games/nhl/nhl-25.

Subscribe to our YouTube channel for all our Trailers and Videos. Join the EA SPORTS NHL community on TikTok and Instagram. You can also follow us on X at @easportsnhl to stay up to date on the latest news.

PRESS ASSETS ARE AVAILABLE AT EAPressPortal.com

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.© 2024 Electronic Arts Inc.Electronic Arts, EA SPORTS, Frostbite, and the EA SPORTS and Frostbite logos are trademarks of Electronic Arts Inc.

About the NHL

The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, Poland and the UK; MTV3 in Finland; Nova in Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Productions develops compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.

The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s Hockey Is For Everyone® initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2024. All Rights Reserved.

About the National Hockey League Players’ Association

The National Hockey League Players’ Association, established in 1967, is a labour organization whose members are the players in the National Hockey League. The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA Goals & Dreams fund was launched as a way for the players to give something back to the game they love. Over the past 24 years, more than 80,000 deserving children in 34 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $25 million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.

NHLPA, National Hockey League Players’ Association and the NHLPA logo are registered trademarks of the NHLPA and are used under license. © NHLPA. All Rights Reserved.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241004797955/en/

Ray Almeda
Global PR Lead
ralmeda@ea.com
650-628-7015

Malvika Bhuta
Public Relations Specialist
mbhuta@ea.com

Source: Electronic Arts Inc.