120 years after revolutionizing perfumery, Coty is once again shaping the future of fragrance
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Coty, the science of a sustainable fragrance (Photo: Business Wire)
Coty CEO
Coty Chief Brands Officer, Prestige,
The event is organized into several sections that highlight Coty’s groundbreaking journey as a fragrance pioneer, as well as its future aspirations in the category:
Innovative Origins
Beginning in 1904, Coty revolutionized perfumery through its unique blends of synthetic molecules with natural ingredients, producing groundbreaking new scents that transformed the fragrance landscape, opening up exciting new possibilities for perfumers – just like adding new colours to a painter's palette.
Through an immersive installation, guests will explore original masterpieces, La Rose Jacqueminot, Ambre Antique, Chypre and how Coty pioneered two of the six major fragrance families: the Amber family and the Chypre family.
Iconic Scents of Today & Tomorrow
The journey continues with a look at several icons from the current Coty portfolio.
From the icons of today, guests move on to the
A Leader at the Intersection of Art and Science
120 years after it first revolutionized the world of perfumery, Coty remains at the forefront of technological innovation, leading in three key areas:
- Performance: Harnessing new scientific discoveries to produce scents with olfactive complexity and long-lasting impact.
- Emotion: Capturing the most evocative of human emotions in our next generation of visionary scents.
- Sustainability: Driving responsible production through the use of upcycled ethanol.
Infiniment Coty Paris bridges the Past & Ushers in a New Era of Perfumery
In the event’s final chapter, Coty bridges its storied past to a new era of perfumery. Infiniment Coty Paris epitomizes Coty's latest and most innovative approach to the future of fragrance creation, blending science, art and emotion.
Launched 120 years after Coty’s first groundbreaking fragrance, Infiniment Coty Paris leverages cutting-edge technologies such as the Molecular Aura and EmoChar™ to push the boundaries of time and emotional impact in a scent.
This fusion positions Coty once again as a pioneer in the next generation of perfumery, carrying forward the visionary spirit that first transformed the world of fragrance over a century ago.
ABOUT COTY
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aurelie_petit@cotyinc.com
Source: Coty