Company Announcements

Iconic brand brings advanced exhaust power and performance to modern truck owners

BOWLING GREEN, Ky.--(BUSINESS WIRE)--Oct. 15, 2024-- Flowmaster, part of the Holley Performance Brands (NYSE: HLLY) portfolio, today announced the launch of the Flowmaster Signature Series, the brand’s new premium exhaust line. Engineered for increased power and performance, the next-generation exhaust system provides a finely tuned sound, and features brushed stainless steel for a clean, high-end look that resists premature rusting.

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Flowmaster Signature Series delivers increased power and torque over stock exhaust system (Photo: Business Wire)

Available for modern truck applications including the Ram 1500, GM 1500, Ford F-150 and Toyota Tacoma, the Flowmaster Signature Series delivers significant gains in power and torque over stock exhaust systems and is made from top-of-the-line materials that deliver maximum durability and better heat control. The Signature Series also features a unique user-friendly design that allows for simplified at-home installation.

“At Holley our mission is to deliver performance, safety, fun and excitement to automotive enthusiasts around the world,” said Matthew Stevenson, President & CEO, Holley Performance Brands “The new Flowmaster Signature Series embodies that mission, allowing our customers to modify their vehicles and take their driving experiences to the next level with enhanced power, a refined aesthetic and a distinctive exhaust tone.”

With nearly 14 million vehicles currently on the road that could benefit from an upgraded exhaust system, the market for high-performance exhaust solutions continues to expand. As Holley works to help customers make their vehicles faster, louder and more fun to drive, the Flowmaster Signature Series opens new growth opportunities, offering a premium product that boosts performance and style.

“We know that one of the top automotive aftermarket modifications a driver makes to their vehicle is the exhaust,” said Osvaldo Gallegos, Vice President of Modern Truck & Off-Road Division, Holley Performance Brands. “With the modern truck segment seeing continual growth, this is the time to introduce the Flowmaster Signature Series. We’re giving truck enthusiasts an elevated modification option to meet their desire for maximum durability and performance.”

Key features and benefits of the Flowmaster Signature Series include:

• Significant gains in power and torque
• More aggressive sound performance than stock
• Cat-Back and Axle-Back systems that maintain emissions compliance
• Premium materials for that premium look and enhanced corrosion protection
• Simple and convenient installation with factory hanger locations
• Hand-welded and made in the USA

Holley continues to focus on launching new products like the Flowmaster Signature Series that meet the performance needs of modern truck enthusiasts. The exhaust line is one of several key offerings that will serve as a cornerstone of the Holley Performance Brands booth at SEMA in early November.

Customers can now explore the complete portfolio of Flowmaster products on the brand’s newly launched website. Designed for an enhanced user experience, the site brings product information to the forefront, making it easy for enthusiasts to shop for the brand’s innovative performance mufflers and exhaust systems.

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About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241015604168/en/

Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contacts:
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com

Source: Holley Performance Brands