e.l.f. Beauty’s New Challenge: ‘Dupe That!’, an Invitation to Other Companies to Join the Unicorn Parade to Make Positive Impacts
Bold new campaign spotlights e.l.f.’s FY 2024 Impact Report and progress supporting its intentional efforts to support people, product and the planet
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When a business both does good and is good, anything is e.l.f.ing possible:
Today, the company launched a bold stop-in-your tracks campaign to support its mantra that when a business both does good and is good, anything is e.l.f.ing possible: Introducing ‘Dupe That!’
The campaign encourages the community to read e.l.f.’s FY 2024 Impact Report and participate in being good and doing good. The company believes an environment in which companies lift each other up to do better elevates the entire playing field so we all win.
“Our e.l.f. ethos powers purpose, our purpose powers people, our people power performance – and our performance powers possibilities,” said
e.l.f. is presenting ‘Dupe That!’ across more than 280 feet across 22 LED screens of the marquee
The campaign was created with partner agency Madwell. In an eye-catching call to action, the approach highlights fanciful unicorns set against tangible, quantitative facts:
- Democratizing access to the best of beauty with the ability to buy five e.l.f. lip oils for the price of one of its prestige competitors*
- Leading with a kind heart, donating at least 2% of previous-year profits to drive positive change
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Changing the board game as the only
U.S. publicly traded company – out of approximately 4,100 – to have a corporate board of directors that is 78% women and 44% diverse -
Making every one of e.l.f.’s 500+ employees an owner, granting more than
$180 million in equity – excluding the executive team – since 2014 - Standing with every eye, lip, face, paw and fin with double cruelty-free certification from PETA and Leaping Bunny Program
The company released its third annual Impact Report earlier this month, detailing actions and progress in supporting positive impacts for people, product and the planet across the company’s five brands:
Also in October, e.l.f. with
This collective work reinforces e.l.f.’s vision to be a different kind of company that operates with positivity, inclusivity and accessibility.
Read the Impact Report here: https://www.elfbeauty.com/articles/2024-impact-report
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Media contact:
CorpComms@elfbeauty.com
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