Gillette debuts ‘The Best Your Game Can Get’ featuring Toronto Raptors player Gradey Dick and NBA Legend Tracy McGrady
New campaign spot flips dynamics between professional athletes to showcase Gillette’s ultimate shaving experience in an all-new way
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241021512818/en/
"I grew up watching
A NEW ERA FOR GILLETTE IN SPORTS
The new campaign reimagines how Gillette shares its 100+ years sports marketing legacy with Canadians by championing game changers, like
“The Best Your Game Can Get puts a twist on tradition by letting the younger generation take the lead with GilletteLabs, and showing the world that the best a man can get keeps getting better,” said
GILLETTE IS THE OFFICIAL SHAVE AND BEARD CARE PARTNER OF THE NBA IN
The Best Your Game Can Get is debuting in celebration of Gillette’s new designation as the official shave and beard care partner of the NBA in
Canadians can learn more about the GilletteLabs razor by visiting Gillette.ca and find the GilletteLabs razor at select food, drug and mass merchandise stores across
*Pricing is at the sole discretion of the retailer
About Gillette
For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.ca. To see our full selection of products, visit www.gillette.ca. Follow Gillette on Twitter, Facebook and Instagram.
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
Category: Gillette
View source version on businesswire.com: https://www.businesswire.com/news/home/20241021512818/en/
Communications Director,
Email: lafeldt.j@pg.com
Porter Novelli, on behalf of Gillette Canada
Email: ridhi.arunkumar@porternovelli.com
Corporate Communications, MLSE
Email: victoria.malisani@mlse.com
Source: