Viant Announces Direct Access Event at NASDAQ MarketSite
Industry Experts To Discuss CTV’s Role in Accelerating Advertiser Success
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241022133096/en/
The event will feature an update on the CTV market trajectory, two expert-led panels and an update from the Viant Co-Founders followed by a networking reception. Panel details are as follows:
Unlocking the Power of Addressable CTV
The key advantage of CTV over linear television is addressability, shifting beyond the traditional reach and frequency metrics to drive measurable results. In this session, panelists will explore how their companies are leveraging addressable advertising to deliver stronger outcomes for advertisers.
Panelists
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Matt Barnes , VP Programmatic Sales,Disney Advertising -
Jennifer Kisling , VP Programmatic Sales,Paramount -
Greg Langer , VP Programmatic Supply,Havas Media -
George Tarnopolsky , VP Programmatic, Good Apple
Moderated by
CTV and the Live Sports Revolution
From the record-breaking viewership of the
Panelists
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Maureen Bosetti , Chief Investment Officer,IPG Mediabrands -
James Kreckler , SVP, Streaming & Data Products, Advertising & Partnerships, NBCUniversal -
Denise Ocasio , Executive Director, Head of Investment, Mindshare
Moderated by
Viant’s Direct Access program continues to be a critical driver of CTV adoption and growth, providing advertisers with addressable CTV inventory from premium publishers while removing non-value-added intermediaries, optimizing the supply path and delivering enhanced results.
Learn more about Viant’s Direct Access Event and request an invitation here.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241022133096/en/
Media Contact:
press@viantinc.com
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