TELUS Digital Earns Leader Ranking from NelsonHall in CX Services for High Tech and Automotive Sectors
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TELUS Digital has been named a 'Leader' in the NelsonHall NEAT Vendor Evaluation for CX Services in High Tech & Automotive. (Graphic: Business Wire)
“TELUS Digital’s comprehensive approach to customer experience in the high tech and automotive sectors is a strong market differentiator,” said
The NelsonHall NEAT Assessment highlighted TELUS Digital’s:
- Use of advanced GenAI and automation at all points of the customer journey to create digital-first customer experiences and drive operational efficiencies.
- Expertise in data training and annotation powered by a proprietary data labeling platform for various data types, including images, video, and 3D sensor fusion, and a global, scalable community of data annotators.
- Ability to tailor digital CX transformation strategies and solutions to clients’ specific industry, size, and geographic needs.
- Global delivery model and strong partner ecosystem that enable rapid scaling, support multilingual tasks, and provide end-to-end data management.
Driving Quality and Innovation in the Automotive Sector
Automotive companies continue to evolve from solely selling vehicles to offering add-on features, including subscriptions for advanced driver assistance systems and connected apps. This generates the need for CX support to address the associated customer inquiries. According to
In addition to its CX leadership in the automotive sector, TELUS Digital also provides end-to-end data collection and annotation services for AI applications that improve vehicle safety. With 19 years’ experience delivering more than two billion data annotations annually, and expertise solving more than 100 complex industry use cases for the world’s top-tier automotive brands, the company provides high quality datasets for:
- Advanced Driver Assistance Systems (ADAS) to help drivers park, maintain safe distances and avoid collisions through the use of sensors, cameras, lidars and radar to monitor surroundings.
- Field Operational Testing (FOT) to evaluate AI and ADAS by assessing their effectiveness, safety, and user experience in real-world conditions, ensuring that these technologies perform well in everyday environments.
- Driver and Occupant Monitoring Systems (DMS/OMS) to monitor and collect data from a vehicle’s interior, and its driver and passengers, as well as collect in-cabin audio data from car assistant interactions.
“The differentiated range of services and solutions we provide, spanning both customer experience and data collection and annotation, uniquely position us to meet the ever-evolving and growing needs of the AI-fueled automotive industry,” said Siddharth Mall, Vice President, Product, TELUS Digital. “Our focus is on delivering digital-first, human-centered CX and AI-driven, human-powered data annotation services. This approach upholds the highest quality, safety and security standards at all data touchpoints while ensuring regulatory compliance. This in turn enables automobile manufacturers to focus on building smarter and safer driving systems that foster customer loyalty and accelerate their time-to-market in a cost-effective manner.”
A Strong Foundation Powering Excellence
TELUS Digital’s capabilities are supported by
Discover how TELUS Digital’s end-to-end data solutions and industry experts are driving the next generation of vehicles and customer experiences at telusdigital.com/contact
About TELUS Digital
TELUS Digital (formerly
Powered by purpose, TELUS Digital leverages technology, human ingenuity and compassion to fuel remarkable outcomes and create inclusive, thriving communities in the regions where we operate around the world. Guided by our Humanity-in-the-loop principles, we take a responsible approach to the transformational technologies we develop and deploy by proactively considering and addressing the broader impacts of our work. Learn more at: telusdigital.com
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