Keys Soulcare Unveils Enhancing Shades of Let Me Glow Illuminating Serum
Inspired by Alicia Keys’ love of crystal – and fan requests! – multi-benefit Let Me Glow Illuminating Serum is now available in three universally flattering, skin-glowing shades
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241028212018/en/
Keys Soulcare expands best-selling Let Me Glow Illuminating Serum with three skin-loving ways to glow, created with
“Everyone always asks me about my glow! I am absolutely obsessed with Let Me Glow Illuminating Serum and all the new shades!” said Alicia. “Each is inspired by a different crystal: New Moonstone Aura, known as the stone of self-discovery, creates a cool iridescent glow. New Bronze Aura, inspired by Bronzite, the stone of courage, brings a warm bronze glow, and the original,
Every Keys Soulcare offering has a dedicated affirmation on its bottle, all personally written by Alicia. The affirmation “I give myself permission to glow” adorns the Let Me Glow offerings. Let Me Glow Illuminating Serum is easy to apply, and can be used alone for an even, natural glow, or as a smooth, luminous priming base prior to applying makeup. It brightens and balances the skin’s appearance with niacinamide while replenishing with antioxidant-rich rose water and plant-derived squalane. The unique formula also contains amethyst – one of Alicia’s favorite stones – which is believed to heighten intuition, clarity and creativity, to reflect and light your glow.
“Not only are all the shades of Let Me Glow Illuminating Serum absolutely stunning on all skin types, they are so good for your skin,” Alicia furthers. “The Keys Soulcare concept is about efficacious ingredients and learning how to connect to your inner self so the reflection on the outside is brilliant. This is the secret to the glow that everyone asks me about.”
The soft texture not only makes skin feel hydrated, it also delivers skin benefits like smoothing, brightening and plumping. In a clinical study, 100% experienced immediate improvement* in skin moisture. In a consumer perception study, 93% said skin looks radiant immediately** after use.
“Keys Soulcare was created to nourish your skin and nurture your soul. Let Me Glow Illuminating Serum embodies this beautiful ethos with skin nourishing ingredients that invite you to glow in your own strength,” said
Keys Soulcare will be lighting up the launch with a Let Me Glow Experience pop-up on
Alicia along with an inspiring group of Lightworkers (those who strive to impact positive change), including
All shades of Let Me Glow Illuminating Serum are available today,
*In a clinical study from Keys Soulcare
**In a 4-week consumer study from Keys Soulcare
About Keys Soulcare:
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028212018/en/
Media Contact:
CorpComms@elfbeauty.com
Source: