Motivated Buyers Signal Renewed Housing Market Confidence Heading into 2026, Says REMAX Canada
Looming economic clouds could chip away at confidence, but trends from the fall are already locking-in
- 10 per cent of Canadians plans to buy a home in the next 12 months, and half of them are first-time buyers
- One quarter of Canadians believe the housing market in their region will become more affordable in 2026
- 23 per cent of Canadians would be ready to buy if
Bank of Canada interest rates fell further, by another 0.5 to one per cent
There is light at the end of the tunnel following a decline in home sales from coast to coast in 2025. According to data supplied by REMAX Canada brokers and agents, as well as local boards, home sales fell year-over-year in 19 of 33 markets analyzed
A Leger survey commissioned by REMAX Canada reveals that one in 10 Canadians is planning to buy a home in the next 12 months, half of them being first-time buyers. According to the same survey, one quarter of Canadians (23 per cent) said they'd be ready to enter the market if interest rates dropped another 0.5 to one per cent. Tempering average prices, along with easing pressure on the interest-rate front, could indicate gradual market improvement.
"Amid looming economic clouds, Canadians are maintaining their interest in homeownership," says
Solidifying Confidence with Lower Interest Rates Presents an Opportune Moment for First-Time Buyers
According to a Leger survey commissioned by REMAX Canada, 10 per cent of Canadians say they're planning to purchase a home in the next 12 months – an improvement from seven per cent in the fall, based on Leger survey data earlier this year. Although more than half of Canadians are feeling the economy will worsen in 2026, following an initial economic stall as seen in the earlier part of 2025, Canadians aged 18 to 35 are more hopeful, with 21 per cent feeling the economy will fare better next year.
Return-to-Office Mandates Affecting How First-Time Buyers Approach the Market
Following looming economic headwinds, an emerging concern among first-time homebuyers is a rise in return-to-office mandates. While nearly half of respondents overall do not believe return-to-office will impact their situation , respondents aged 18 to 34 and those planning to buy in the future are thinking more about how this might affect their search and 17 per cent of Canadians are concerned about 'return to office' mandates.
"Return-to-office mandates are beginning to weigh on first-time buyers' decisions, prompting many to reconsider not just where they want to live, but how their daily routines, commute times, and lifestyle needs will fit into an in-person work environment," says Kottick. "Transit access is becoming an increasingly important factor for younger Canadians seeking their first home. Many are weighing commute times and workplace flexibility more carefully in their search, while sellers continue to adapt to a market that's still finding its footing in this new reality."
The Evolving Buyer Profile
REMAX brokers and agents across
While 17 per cent of Canadians say they plan to purchase a home at some point (with 10 per cent intending to buy within one year). Brokers are hearing that many buyers continue to watch the market closely for the right moment to make their move. Those planning to purchase their first home are more likely to be aged 18 to 34 and with kids under age 18.
"Time will tell how the buyer profile shifts we've seen over the past year will influence overall homebuying decisions. In such a dynamic environment, with evolving buyer needs and changing seller expectations, it's more important than ever for buyers to work with a trusted professional agent who understands their local market and can help find what best suits them and their families," says Kottick.
Regional Market Insights
REMAX brokers and agents across
Across the region, single-detached homes dominate buyer interest, while retirees increasingly look to downsize to more low-maintenance properties. First-time buyers are seeking value and proximity to essentials, especially access to transit. Move-up buyers focus on lifestyle and larger homes, often leveraging subject-to-sale offers. New-home construction is proceeding modestly in high-cost markets like
About Leger
Leger is the largest Canadian-owned full-service market research firm. An online survey of 1,537 Canadians aged 18+ was completed between
About the Report
REMAX's 2026 Housing Market Outlook includes data and insights supplied by REMAX brokerages. REMAX brokers and agents are surveyed on market activity and local developments. The overall outlook is based on the average of all regions surveyed, weighted by the number of transactions in each region. Each REMAX office in independently owned and operated.
About the RE/MAX Network
As one of the leading global real estate franchisors,
Forward looking statements
This report includes "forward-looking statements" within the meaning of the "safe harbour" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "believe," "intend," "expect," "estimate," "plan," "outlook," "project," and other similar words and expressions that predict or indicate future events or trends that are not statements of historical matters. These forward-looking statements include statements regarding housing market conditions and the Company's results of operations, performance and growth. Forward-looking statements should not be read as guarantees of future performance or results. Forward-looking statements are based on information available at the time those statements are made and/or management's good faith belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. These risks and uncertainties include (1) the global COVID-19 pandemic, which has impacted the Company and continues to pose significant and widespread risks to the Company's business, the Company's ability to successfully close the anticipated reacquisition and to integrate the reacquired regions into its business, (3) changes in the real estate market or interest rates and availability of financing, (4) changes in business and economic activity in general, (5) the Company's ability to attract and retain quality franchisees, (6) the Company's franchisees' ability to recruit and retain real estate agents and mortgage loan originators, (7) changes in laws and regulations, (8) the Company's ability to enhance, market, and protect the RE/MAX and Motto Mortgage brands, (9) the Company's ability to implement its technology initiatives, and (10) fluctuations in foreign currency exchange rates, and those risks and uncertainties described in the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission ("
SOURCE RE/MAX